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Frequently Asked Questions

What is AI Search Optimisation (AEO)?

AI Search Optimisation, also called Answer Engine Optimisation (AEO), is the practice of optimising your online presence to be recommended by AI assistants like ChatGPT, Perplexity, Google AI Overviews, and Claude. It goes beyond traditional SEO to focus on how AI systems find, understand, and cite information.

How do I get my business mentioned by ChatGPT?

To get mentioned by ChatGPT, focus on building a strong online presence with consistent NAP information, earning mentions on authoritative websites, creating comprehensive and quotable content, implementing schema markup, and building genuine reviews and social proof across platforms.

What is Google AI Overviews and how do I appear in it?

Google AI Overviews (formerly SGE) are AI-generated summaries that appear at the top of search results. To appear in them, create content that directly answers search queries, use clear structure with headers and lists, implement FAQ schema, and ensure your content demonstrates expertise and authority.

Does traditional SEO still matter with AI search?

Absolutely. Traditional SEO remains the foundation—AI systems still rely heavily on Google rankings and website authority when selecting sources to cite. Strong technical SEO, quality backlinks, and good user experience all contribute to AI visibility. Think of AI optimisation as an additional layer on top of solid SEO.

How do I track AI search visibility?

Track AI visibility by regularly querying AI assistants about your industry and brand, monitoring brand mentions across AI platforms, tracking featured snippet and AI Overview appearances in Google Search Console, and measuring referral traffic from AI-powered search tools.

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