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Quick Technical SEO Checklist

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Frequently Asked Questions

What is technical SEO?

Technical SEO refers to optimising your website's infrastructure to help search engines crawl, index, and render your pages effectively. It includes site speed, mobile-friendliness, structured data, XML sitemaps, robots.txt configuration, and ensuring proper URL structure and internal linking.

What are Core Web Vitals and why do they matter?

Core Web Vitals are Google's metrics for measuring user experience: LCP (loading performance), INP (interactivity), and CLS (visual stability). They're a ranking factor, and poor scores can hurt your visibility. Most Melbourne business websites need optimisation to meet Google's thresholds.

What is schema markup and how does it help SEO?

Schema markup is structured data code that helps search engines understand your content better. It can generate rich snippets in search results, improve click-through rates, and is increasingly important for AI search visibility. Common types include LocalBusiness, FAQ, Article, and Review schema.

How do I fix crawl errors on my website?

Fix crawl errors by regularly checking Google Search Console for issues, setting up proper 301 redirects for changed URLs, fixing broken internal links, ensuring your robots.txt isn't blocking important pages, and submitting an updated XML sitemap after making changes.

Is my website mobile-friendly enough for SEO?

Google uses mobile-first indexing, meaning your mobile site is the primary version for rankings. Test with Google's Mobile-Friendly Test tool, ensure text is readable without zooming, buttons are tap-friendly, and your site loads quickly on mobile networks. Most sites need improvement here.

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