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Get Free AI Audit →If you operate a Melbourne aged care facility—whether it's residential aged care, respite care, or memory support—families are increasingly asking AI for recommendations before they visit.
When someone asks ChatGPT "best aged care facilities eastern suburbs Melbourne" or searches Perplexity for "dementia care homes with high star ratings", will your facility be recommended?
What Families Ask AI About Aged Care
Real prompts families use when searching for aged care:
Real Example: A Melbourne aged care provider we advised went from minimal AI visibility to being recommended for "quality aged care eastern suburbs" within 4 months. Family enquiries increased 165%.
What Melbourne Asks AI About Aged Care
Real prompts people type into ChatGPT & Perplexity
Your business needs to answer these questions to get recommended
Why AI SEO Matters for Melbourne Aged Care
- Emotional, high-stakes decisions—Families research extensively before choosing
- Quality ratings matter—Star ratings are key trust signals
- Long-term value—Each resident represents significant lifetime value
- AI guides the journey—Families use AI to shortlist facilities
Ready-to-Use Schema for Aged Care
Copy this schema and customize for your facility:
{
"@context": "https://schema.org",
"@type": "NursingHome",
"name": "[FACILITY NAME]",
"image": "[FACILITY IMAGE URL]",
"url": "[WEBSITE URL]",
"telephone": "[PHONE]",
"address": {
"@type": "PostalAddress",
"streetAddress": "[ADDRESS]",
"addressLocality": "Melbourne",
"addressRegion": "VIC",
"postalCode": "[POSTCODE]",
"addressCountry": "AU"
},
"medicalSpecialty": [
"Residential Aged Care",
"Dementia Care",
"Respite Care"
],
"availableService": [
{"@type": "MedicalTherapy", "name": "24/7 Nursing Care"},
{"@type": "MedicalTherapy", "name": "Memory Support"}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "[STAR RATING]",
"reviewCount": "[REVIEW COUNT]"
}
}
Aged Care AI SEO Checklist (PDF)
Complete 25-point checklist to optimize your facility for AI search
Key AI SEO Strategies for Aged Care
1. Star Ratings & Quality Indicators
Your star rating is your most powerful trust signal. Display it prominently, explain what each star means, and highlight areas where you exceed standards.
2. Care Type Pages
Create dedicated pages for each care type: residential care, respite, dementia/memory support, palliative care. Each should detail your approach, staff expertise, and facilities.
3. Transparent Fee Information
Families research costs extensively. Provide clear information about RAD, DAP, means-tested fees, and what's included in daily fees.
4. Virtual Tours & Facility Showcase
Video tours, photo galleries, and 360° views help families understand your environment before visiting. AI systems value this rich content.