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Get Free AI Audit →If you're a Melbourne builder—whether you specialise in new home construction, renovations, extensions, or knockdown rebuilds—your potential clients are increasingly asking AI for recommendations before they request quotes.
When someone types "best home builders eastern suburbs Melbourne" into ChatGPT or asks Perplexity "who should I use for a house extension in Hawthorn?", will your company be recommended?
What People Ask AI About Builders
Real prompts homeowners use when searching for builders:
Real Example: A Melbourne renovation company we advised went from zero AI visibility to being recommended for "quality home renovations eastern Melbourne" within 4 months. Their quote requests increased by 185%—and these were pre-qualified clients ready to commit.
What Melbourne Asks AI About Builders
Real prompts people type into ChatGPT & Perplexity
Your business needs to answer these questions to get recommended
Why AI SEO Matters for Melbourne Builders
The way Melburnians find builders has fundamentally changed:
- Long research cycles—Homeowners research builders for 6-12 months before committing
- AI-referred clients convert higher—They've already been "pre-validated" by AI
- High-value projects—Building contracts are typically $200K-$1M+
- Trust is paramount—VBA registration and reviews are deal-breakers
Ready-to-Use Schema Markup for Builders
Copy this schema and customize for your building company:
{
"@context": "https://schema.org",
"@type": "HomeAndConstructionBusiness",
"name": "[YOUR COMPANY NAME]",
"image": "[YOUR LOGO URL]",
"url": "[YOUR WEBSITE URL]",
"telephone": "[YOUR PHONE]",
"priceRange": "$$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "[YOUR ADDRESS]",
"addressLocality": "Melbourne",
"addressRegion": "VIC",
"postalCode": "[POSTCODE]",
"addressCountry": "AU"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": [LATITUDE],
"longitude": [LONGITUDE]
},
"areaServed": {
"@type": "City",
"name": "Melbourne"
},
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"credentialCategory": "VBA Registration",
"recognizedBy": {
"@type": "Organization",
"name": "Victorian Building Authority"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "[YOUR RATING]",
"reviewCount": "[REVIEW COUNT]"
}
}
Builder AI SEO Checklist (PDF)
Complete 25-point checklist to optimize your building company for AI search
Key AI SEO Strategies for Builders
1. VBA Registration & Credentials
Your VBA registration is your most powerful trust signal. AI systems prioritise registered builders:
- Display VBA number prominently—Homepage, footer, contact page
- Link to VBA lookup—Let clients verify your registration
- Show insurance—Public liability, professional indemnity, warranty
- Industry memberships—HIA, MBA badges with links
2. Project Portfolio That AI Can Read
Photos alone aren't enough. AI needs context:
- Project descriptions—Location, scope, timeline, challenges
- Before/after comparisons—Side by side with captions
- Cost ranges—"This $450K renovation included..."
- Client testimonials—Attached to specific projects
3. Service-Specific Pages
Don't lump all services together. Create dedicated pages for:
- New home builds—Custom homes, project homes, architectural
- Renovations—Kitchen, bathroom, whole-home
- Extensions—Ground floor, first floor, rear
- Knockdown rebuilds—Process, benefits, costs
4. Pricing Transparency
Clients research costs extensively. Provide guidance:
- Cost per sqm ranges—By project type and finish level
- What affects price—Site access, soil, complexity
- What's included—Standard inclusions list
- Payment stages—Typical progress payment schedule