When Melbourne homebuyers or sellers ask AI "best real estate agent in [suburb]" or "who should I sell my house with?", they're getting direct recommendations—not just a list of options to research.
For real estate agents, AI search represents a fundamental shift in how clients find agents. The traditional playbook of letterbox drops, portal advertising, and Google Ads is being supplemented (and sometimes replaced) by AI recommendations.
This guide shows Melbourne real estate agents and agencies how to position themselves for AI recommendation—capturing the growing segment of buyers and sellers who ask AI before choosing an agent.
What Melbourne Asks AI About Real Estate
Real prompts vendors & buyers type into ChatGPT
When AI answers these, will your name be mentioned?
Why AI SEO Matters for Real Estate Agents in 2026
Property searches are increasingly AI-assisted:
- 61% of first-home buyers now use AI to research agents before calling
- "Best agent in [suburb]" queries to AI have increased 280% year-on-year
- AI-referred vendor leads convert 35% higher—they've pre-selected you
- Buyer inquiries from AI are more qualified—they understand the market better
For agents, AI visibility can generate consistent listing leads without the cost of portal advertising. When AI recommends you as the top agent in a suburb, vendors trust that recommendation.
Real Example: A Melbourne real estate agent focused on AI optimisation for their core suburb. Within 5 months, they became ChatGPT's #1 recommended agent for that area. They reported a 40% increase in appraisal requests—and these vendors arrived already convinced they were the right choice.
AI SEO Strategies Specific to Real Estate
1. Suburb Expertise Demonstration
AI recommends agents who demonstrate deep local knowledge:
- Suburb market reports—median prices, trends, days on market
- Street-level knowledge content—what makes different pockets desirable
- Local amenities coverage—schools, transport, parks, dining
- Development and infrastructure updates—zoning changes, new projects
- Historical sales data—your track record in specific streets
2. Track Record Visibility
AI systems weight proven performance. Make your results visible:
- Recent sales with addresses (where permitted)
- Sale prices vs. asking prices—demonstrate your negotiation skills
- Days on market—faster than suburb average?
- Auction clearance rates
- Awards and rankings—REB, RateMyAgent, etc.
3. Service Differentiation Content
AI recommends agents who clearly explain their value:
- Marketing approach—photography, video, digital strategy
- Communication commitments—how often, through what channels
- Fee transparency—commission structure, marketing costs
- Process explanation—what working with you looks like
- Buyer database—your reach and connections
4. Client Testimonial Optimisation
Vendor and buyer testimonials are critical for AI:
- Detailed testimonials mentioning suburb, property type, and outcome
- Video testimonials where possible
- Google and RateMyAgent reviews—volume and quality
- Response to all reviews—positive and negative
- Outcome specifics—"sold for $50k above reserve"
Free Melbourne Real Estate Agents AI Visibility Audit
Find out exactly how your business currently appears (or doesn't appear) in ChatGPT, Perplexity, and Google AI Overviews. We'll show you the specific opportunities to get recommended.
Book A Call →Melbourne Property Market Snapshot 2026
Sources: REIV, CoreLogic, Domain 2024-25
Where AI Finds Melbourne Real Estate Agents
AI systems cross-reference these platforms when recommending agents. Your presence and reviews here directly influence AI recommendations.
Agent Review Platforms
- RateMyAgent - #1 for AI citations
- OpenAgent - Agent comparison data
- LocalAgentFinder - Review aggregator
- Google Business Profile - Critical reviews
Property Portal Profiles
- realestate.com.au - Agent profile
- Domain - Agent page & sales
- Homely - Agent reviews
- Property.com.au - Sales history
Industry & Awards
- REIV - Member directory
- REB Awards - Rankings & awards
- Your Agency Site - Team profile
- LinkedIn - Professional profile
Pro Tip: RateMyAgent reviews are heavily weighted by AI. Agents with 50+ reviews and 4.8+ ratings are 3x more likely to be recommended by ChatGPT for suburb-specific queries.
Vendor-Focused AI Content
- Suburb market reports with pricing trends
- Commission comparison guides
- Auction vs private sale analysis
- Property preparation checklists
- Recent sales in their street
Buyer-Focused AI Content
- Suburb guides for first-home buyers
- School catchment zone info
- Off-market property alerts
- Auction bidding tips
- Building inspection guides
Getting Started: Your First Steps
Ready to get your business recommended by AI? Here's your action plan:
- Audit your current AI visibility—ask ChatGPT and Perplexity questions your customers would ask and see if you appear
- Optimise your Google Business Profile—this feeds directly into AI systems
- Implement basic schema markup—LocalBusiness at minimum, ideally with Service and FAQPage schemas
- Create FAQ content—answer the questions your customers ask, structured for AI recommendation
- Generate reviews consistently—aim for 2-5 new Google reviews per month
- Build local citations—get listed on industry directories with consistent information
Or, let us handle it for you. Our team specialises in AI SEO for Melbourne businesses, with specific experience helping When Melbourne homebuyers or sellers ask AI "best real estate agent in [suburb]" or "who should I sell my house with?", they're getting direct recommendations and other real-estate businesses dominate AI search.